diff --git a/hosts/kommode/services/gitea/customization/labels/projects.json b/hosts/kommode/services/gitea/customization/labels/projects.json
index aecb837..f317613 100644
--- a/hosts/kommode/services/gitea/customization/labels/projects.json
+++ b/hosts/kommode/services/gitea/customization/labels/projects.json
@@ -35,6 +35,12 @@
     "color": "#ed1111",
     "description": "Report an oopsie"
   },
+  {
+    "name": "developer experience",
+    "exclusive": false,
+    "color": "#eb6420",
+    "description": "Think about the developers"
+  },
   {
     "name": "disputed",
     "exclusive": false,